Senior team

Jas Bains
Chief Executive

Jas joined Hafod in July 2017 from the Accord Group and brings substantial experience having worked in the Housing Association Sector in England for 15 years as Chief Executive overseeing the Group’s subsidiary companies across Birmingham, Coventry and Solihull.

He has a wide range of board experience having served on the boards of housing associations, Regional Development Agency, universities and the Joseph Rowntree Foundation.

Jas has successfully led national award winning organisation transformation programmes and has a keen interest in enterprise and innovation. In 2011 he was awarded the MBE for ‘Outstanding services to housing and community cohesion’.

Jas describes himself as a world class accumulator of knowledge and information but with little use to man or beast. He is also a massive Wolves fan.

David Hayhoe
Deputy Chief Executive

David was appointed Deputy Chief Executive in December 2017 have previously held a number of posts since joining Hafod in 1996. David qualified as an accountant whilst working for British Coal Corporation where his career spanned twenty four years,  heading up financial services in the three coalfield areas in South Wales, North and South Yorkshire before being appointed Deputy Financial Controller of the Corporation based in Nottingham.

David spent most of his early years living in various exotic parts of the world and various (not so exotic) parts of the UK. David is married with two children and two dogs. He is a keen, self-taught artist ‘specialising’ in watercolours. He has been a long term supporter of Cardiff City.

Kath Palmer
Executive Director of Place, Policy and Stakeholders

Kath Palmer has worked in the private, public and now third sector in Wales and took up her current role as Executive Director of Place, Policy and Stakeholder Engagement for Hafod Housing Association in April 2018.

Prior to joining Hafod she was a senior civil servant in the Welsh Government and was Deputy Director of Housing and Regeneration and most recently led a review for Welsh Ministers on strengthening Learning Disability services. Kath has also spent over 10 years in Local Government prior to working in the Welsh Development Agency and as programme director had a key role in leading the merger of the WDA into Welsh Government.

As well as delivering Hafod’s investment and growth agenda, she believes working in partnership will deliver greater results for the people of Wales particularly taking forward integrated services for housing, health and social care. She is currently a trustee of a leading children’s hospice in Wales, Ty Hafan and is passionate about strengthening services for vulnerable people to ensure a fairer and more equal society.

Karen Rosser
Executive Director – People and Change

Karen has previously worked in the private sector with Compass and previously with Comet Group plc and Castleoak Group where she has led on HR as well as leading on various successful organisation change programmes.

An experienced coach leader Karen’s industry experience spans retail, construction, hospitality, catering and the social care sector. Having grown up in the Merthyr valleys Karen is keen to commit the next phase of her career to a sector where she can “make a difference”.

Matthew Davies
Director of Investment and Growth

Matthew is Hafod’s Director of Investment & Growth with responsibility for Development and Asset Management. He has worked in the Housing Association sector since 1995 and originally commenced his employment with Hafod in 1996, taking up a position of Development Manager and latterly Head of Technical Services with Cymdeithas Tai Dewi Sant (now Coastal Housing) for almost 3 years before returning to Hafod in 2005.

Matthew is a Professional Member of the Royal Institution of Chartered Surveyors (RICS) and has provided Development Agent services to a number of Housing Associations in South Wales.

Outside work Matthew is a keen surfer, cyclist and an Ironman triathlete and coaches and competes in surf-lifesaving.

Jonathon Harker
Director of Operations (Care)

Jonathan joined Hafod in 2017 and brings a wealth of knowledge from the wider industry and from other sectors.

Further information will be available shortly.

Gwyn Phillips
Director of Operations (Housing & Support)

Gwyn joined the Association in 1998 having had substantial experience within Local Government. Gwyn brought to the Association a breadth of strategic and operational expertise and he is responsible for ensuring the Association achieves its business aspirations. Gwyn is a Fellow of the Chartered Institute of Housing.

Martyn Seaward
Director of Governance & Company Secretary

Martyn is responsible for ensuring Hafod maintains the highest standards of Governance across all it does and for meeting all Hafod’s compliance obligations.

Martyn joined Hafod in 2008. He is a Chartered Accountant and a Chartered Members of the Institute for Housing. Prior to joining Hafod, Martyn spent 15 years at KPMG working across the audit and advisory businesses including Economic Development and Risk Management. Martyn is married with two children and enjoys coaching junior rugby.

Jamie Smith
Director of Research and Innovation

Jamie has worked in research and analysis roles in the public sector since 2002, following completion of his PhD. Most recently he worked for the Welsh Government as Head of Public Services Research, where he worked primarily on evaluation of policies and programmes and in building capacity around the use of evidence across public services.

Outside of work, besides enjoying time with his wife and two children, Jamie enjoys renovating dilapidated houses and playing guitar in a Swansea rock band.

Gareth Yeoman-Evans
Director of Finance and IT

Gareth joined Hafod in 2002 after graduating from university with a degree in Business & Finance. He qualified as an accountant in 2007 and is a Fellow of the Association of Chartered Certified Accountants.

After holding various roles within the Group’s finance department, Gareth was appointed as Director of Finance & IT in December 2017 and is responsible for providing strategic financial direction for the Group whilst ensuring the best use of technology to meet the needs of the business and its customers.

Nigel James
Board Chair

Nigel was born in Cardiff and educated at Cowbridge Grammar School and Nottingham University. After graduation he joined the Royal Air Force in its Administrative Branch serving in Europe and various parts of the UK and gaining significant experience in financial, personnel and property management.

Having served for 23 years he took early retirement to take up the post of Bursar at Monmouth School from which he retired in 2010, continuing to do various consultancy work on personnel and project management issues. Nigel is a Trustee of the Old Monmothian Charitable Trust and is actively involved in local community work; his other interests revolve around sport but in particular golf and rugby.

Simon Greenstreet
Board Vice Chair

Simon previously worked for circa 24 years as customer partnerships director of Castleoak Group. Simon joined Castleoak in 1994 and was part of the executive team that oversaw Castleoak’s growth to a major care sector specialist in the design, build, development and investment of care home products.

During this time was involved with the construction and development of over 10,000 elderly care beds, 3,500 apartments for over 55s and over 1,000 specialist care units.

Since 2007, Simon used his knowledge and expertise to negotiate investment deals by bringing customers into investment projects and negotiating leases and agreements for lease.

Simon stepped down from Castleoak in 2017 as part of a succession plan, and has now joined Carterwood, who he has worked with extensively over the past 10 years.

Simon’s new role at Carterwood is to grow the development and investment product, commencing at the beginning of 2018.

Elizabeth Haywood
Board Vice Chair

Elizabeth is a non-executive director of Natural Resources Wales and Leonard Cheshire Disability as well as Hafod.  Elizabeth was formerly Director of CBI Wales and ran her own headhunting company; she now provides advice and assistance on public affairs and management due diligence, and worked on one of the two bids for the new Wales & Borders rail franchise.

She chaired the ministerial task force on City Regions in Wales.

Dr Tammy Boyce
Board member

Tammy is a freelance research consultant specialising in public health, sustainability and social care matters. She has completed projects for a number of high profile organisations including RNIB and the World Health Organisation.

Dawn Jones
Board member

Dawn is a progressive Marketing and Operational Management Consultant, with experience in transforming multi-faceted businesses. She has extensive leadership and people management skills. Dawn is able to troubleshoot operational issues and refine business processes to support a client centered approach to achieving strategic objectives.

Katherine Howells
Board member

Katherine joined the Hafod Board in January 2015. She chaired the Landlord and Community Services Committee and sat on the Hafod Resources Board. Katherine has an Msc in Housing and is a Charted Member of the Chartered Institute of Housing.

She has worked in social housing for 17 years, within the housing association and local authority sectors. Her areas of responsibility have included both housing operations and strategy. She is married with one child and enjoys going to the gym.

Sanjiv Vedi
Board member

Sanjiv currently works for Welsh Government where he has held a variety of roles at senior level. Sanjiv is a skilled senior manager with board level experience. He possesses strong marketing, communication and diplomatic skills operating at the highest levels of government and within large complex organisations.

A strong relationship manager, whose management skills are complemented by his sound judgement, strategic outlook and experience of working in a socio-political and economic environment. He currently Chair’s Show Racism the Red Card Wales and is a Director of the Football Association for Wales, Football in the Community Trust.

Neil Davies
Board member

Neil joined our board in September 2018.

He was born and brought up in Aberdare. After graduating from Cardiff University, Neil joined PricewaterhouseCoopers in 1997 and qualified as a Chartered Accountant in 2000.

In November 2000 Neil joined Corus Group Plc and over his 16 years in the South Wales steel industry held various senior roles at both a corporate and business level. Over this period Neil also held various other roles including CBI Wales Council Member between 2013 and 2015 and trustee director of the British Steel Pension Scheme between 2012 and 2015.

In 2016, he was one of three executives, along with a consortium of business and public service representatives, who formed an employee management buyout bid for Tata Steel UK.

Neil is currently a Finance Director with the Stemcor Global Holdings Group, a leading independent service provider for the steel industry, based at its headquarters in London.

Neil lives in Cardiff and is married with three children.