Executive team and Board members

Jas Bains
Chief Executive

Jas joined Hafod in July 2017 from the Accord Group and brings substantial experience having worked in the Housing Association Sector in England for 15 years as Chief Executive overseeing the Group’s subsidiary companies across Birmingham, Coventry and Solihull.

He has a wide range of board experience having served on the boards of housing associations, Regional Development Agency, universities and the Joseph Rowntree Foundation.

Jas has successfully led national award winning organisation transformation programmes and has a keen interest in enterprise and innovation. In 2011 he was awarded the MBE for ‘Outstanding services to housing and community cohesion’.

Jas describes himself as a world class accumulator of knowledge and information but with little use to man or beast. He is also a massive Wolves fan.

Karen Rosser
Corporate Director - People, Communications and IT

Karen has previously worked in the private sector with Compass and previously with Comet Group plc and Castleoak Group where she has led on HR as well as leading on various successful organisation change programmes.

An experienced coach leader Karen’s industry experience spans retail, construction, hospitality, catering and the social care sector. Having grown up in the Merthyr valleys Karen is keen to commit the next phase of her career to a sector where she can “make a difference”.

Tracey Healey
Corporate Director - Assurance, Governance and Business Change

Tracey has worked in the social housing sector in Wales for 25+ years in various senior roles and leads our Governance, Compliance, Risk, Business Continuity and Data Protection teams.

Simon Mellor
Corporate Director - Finance, Investments and Development

Simon joined Hafod in April 2021 and is responsible for finance, treasury and procurement. Simon has several years’ experience in the social housing sector through various senior management roles in finance and treasury and prior to joining Hafod was Interim Chief Financial Officer at Housing 21.

Simon is a Chartered Accountant and Corporate Treasurer and has led on key banking and capital market transactions. Simon is motivated by working collaboratively with all areas of the business to improve financial performance and secure better outcomes for residents.

Outside of work, Simon is a keen motorcyclist and a lifelong supporter of Crewe Alexandra.

Elke Winton
Corporate Director - Homes and Communities

Elke joined Hafod in 2019 after 15 years within the banking industry, followed by 15 years in local government. She has extensive experience of working in Social Care and Housing, and amongst other roles has led on the strategic housing function alongside statutory and other responsibilities associated with landlord, housing renewal and commissioning functions.

Being passionate about housing and people having a decent home with support when needed, she is also focused on working in partnership across sectors to modernise services and achieve the best outcomes for communities and individuals.

Elke has a Masters degree in Housing and is a Chartered Member of the Chartered Institute of Housing (CIH).

Outside of work, Elke enjoys keeping fit through cycling and running, or dancing to music at home

Jamie Smith
Director of Research and Innovation

Jamie has worked in research and analysis roles in the public sector since 2002, following completion of his PhD. Most recently he worked for the Welsh Government as Head of Public Services Research, where he worked primarily on evaluation of policies and programmes and in building capacity around the use of evidence across public services.

Outside of work, besides enjoying time with his wife and two children, Jamie enjoys renovating dilapidated houses and playing guitar in a Swansea rock band.

Sherri Sargent
Director of Care

Sherri was appointed Director of Care in 2021 and leads the strategic delivery and direction of our residential, nursing and domiciliary care services.

Sherri is an experienced health and social care professional with 24 years leadership and management experience. Sherri has worked with a number of private, public and third sector organisations to analyse and identify service improvements, devising focused strategic plans to execute transformations on delivery, optimising service provision.

Prior to joining Hafod, Sherri worked as a consultant within the health and social care sector promoting a continual improvement approach, supporting services through coaching and mentoring methods to implement focused targets to measure successful outcomes.

Marc Pullen-James
Responsible Individual (RI)

Marc has a wealth of knowledge and experience in health and social care. He holds an MSC in Health and Public Service Management, QCF 5 Qualification in Health and Social Care Leadership and an LLB with Business. Prior to Hafod, he worked in a legal compliance role for a merchant bank.

Since joining Hafod in 2005, Marc has worked in various health and social care roles in the organisation. Most recently, he was a Regional Lead for Care where he has further developed strong working relationships with local authority and health board partners and commissioners.

Marc is passionate about continuing to improve the quality of care, particularly improving individuals’ well-being and the overall service they receive.

Marc has been married to his husband, Steve, for 12 years. They love living by the coast in Porthcawl and can be often be found swimming off of Sker beach.

Jonathan Morgan
Board Chair

Jonathan was one of the first Assembly Members, elected in 1999 at the age of 24 and served for 12 years. He built a strong reputation in his committee work as Chair of the Health Committee and in working across the political parties to introduce the first mental health law for Wales. In his last term of office he was the Shadow Minister for Health and Social Services, and then Shadow Minister for Local Government.

Since then, Jonathan has continued to have excellent relationships with politicians, ministers and officials at all levels of government in Wales and the UK, including senior officials in the NHS and local government, with a background in leading and influencing public policy.

His public appointments include being a member of the Future Generations Commissioner’s Audit and Risk Assurance Committee and, until recently, the Chair of the Public Service Ombudsman’s Audit and Risk Assurance Committee.

Dawn Jones
Board Member

Dawn has a wide range of board experience, is recognised as a Growth Coach to companies as part of the Accelerated Growth Programme in Wales and heads up a progressive and successful menopause Clinic.

A natural strategic thinker recognised as a pragmatic and inspiring leader with wide industry sector experience and a proven track record in taking concepts to market; ensuring organisations have the infrastructures, people, systems and processes in place to develop or assist in turning around under-performing businesses and teams into profitable, happy and sustainable entitles.

Katherine Howells
Board Member

Katherine joined the Hafod Board in January 2015. She chaired the Landlord and Community Services Committee and sat on the Hafod Resources Board. Katherine has an Msc in Housing and is a Charted Member of the Chartered Institute of Housing.

She has worked in social housing for 17 years, within the housing association and local authority sectors. Her areas of responsibility have included both housing operations and strategy. She is married with one child and enjoys going to the gym.

Neil Davies
Board Member

Neil qualified as a Chartered Accountant with PricewaterhouseCoopers and then spent over 16 years’ in the South Wales steel industry. Over this time Neil also held various other roles including CBI Wales Council Member and trustee director of the British Steel Pension Scheme. From 2017 to 2020 Neil was a Finance Director with Stemcor Global Holdings Group based at its HQ in London. In May 2020 Neil joined UK Windows & Doors Group Limited as Chief Financial Officer.

Tina Donnelly
Board Member

Tina Donnelly was the Director of the Royal College of Nursing (RCN) Wales and a member of RCN UK Executive team between 2004 and 2018.

During her career she has held management posts in the NHS, senior academic posts in higher education across the UK.

Tina also worked as a civil servant in the Chief Nursing Office advising on health, nursing policy, regulation, human resources, research and education. Tina has significant experience operating at board level having been a member of the Wales Information Governance Board, the Advisory Board of Health Care Inspectorate Wales, the Welsh Government Health Advisory Board and was a Director of Healthcare Quality Improvement Partnership (HQiP).

Tina is a Companion of Chartered Management Institute and holds an Honorary Fellowship at the University of South Wales. In 2017 Tina was awarded a Life Time Achievement Award by Care Forum Wales and is named as one of 70 most influential nurses and midwives 1948 -2018, NHS 70. She was awarded a fellowship of the Royal College of Nursing 2017.

In 2014 she was awarded a CBE for services to Nursing, the Armed Forces and Trade Unionism. Tina was a Colonel and Commanding Officer when she retired from the Army Medical Services having served in Kosovo, Oman, Iraq and Afghanistan.

David Michael
Board Member

David Michael is the Deputy Chief Executive (Corporate Resources) for the National Library of Wales, having worked there since 1999 when he was appointed as the Director of Finance. He qualified as an accountant in 1991 as a member of the Chartered Institute of Public Finance and Accountancy, and was elected a Fellow in 2018.  He is also a qualified member of the Chartered Institute of Purchasing and Supply in 2012.

He has been a board member and Chair of the Audit and Ethics Committee at Bron Afon Community Housing since 2014 and is an independent member of the Audit Committee of the National Heritage Memorial Fund and Heritage Lottery Fund.

David is a Welsh speaker and lives in Powys.

Teresa Beggs
Board Vice Chair

Teresa has worked in a nursing and managerial capacity for over 30 years, with experience across all care sectors.

Since retiring as Managing Director of her own specialist residential healthcare company in late 2016, she now works as an Independent Management Consultant, supporting both new entrepreneurs and established businesses.

Teresa is also the Chair of Newport Mind Board, and has recently completed a qualification in advanced Investigation Practice. In her spare time, Teresa enjoys travelling widely with both friends and family, and enjoys an active lifestyle including walking, gym and Pilates.

Mike Jones
Board Member

Mike has worked at a senior level in the Housing Sector for over 30 years, and has a wide range of experience.  He has worked with Local Authorities, HAs, ALMO’s, tenant managed organisations, funders, consultants, regulators and government departments, operating at Board and Executive level.  He has also worked on a number of complex issues, including mergers, transfers, restructures and confidential investigations.

He is a specialist in Asset Management, and has significant experience of dealing with issues, including investment planning, service delivery, DLOs, procurement, strategic contract management, acquisitions and disposals / stock rationalisation and development.

His roles have included working at director level in both Asset Management and Development within the Housing Sector and also as a Consultant. He has experience of working as a director of traditional Housing Associations, LSVTs, ALMOs and Local Authorities, and has been a director of 3 major housing consultancies.

David Warrender
Board Member

David is a senior digital leader with experience across the public and private sectors.

Currently developing a major 5G mobile technology programme, David was previously Chief Executive Officer of Innovation Point Limited, a wholly owned Welsh Government agency charged with driving the digital innovation agenda in Wales. Prior to this David held senior roles in Welsh Government driving the digital agenda as Director of Digital Wales and Director of Relationship Management & Innovation.

Before joining government, David was a Partner / Senior Executive in Accenture’s UK Consultancy practice, based in London for 10 years. David was a lead figure in the Communications & High Tech sector practice where he focused on strategy consultancy and technology delivery associated with major transformational change programmes up to £500m.

Currently serving on the Boards of Airbus Endeavr, Cardiff Metropolitan University as well as several technology businesses, David also represents Welsh Government’s interests in the Alacrity Foundation as well as being a member of the Advisory Boards of Tech Valleys and UK5G.

Helen Northmore
Board Member

Helen is the National Head of Business Development and Industry Engagement at Technology Enabled Care Cymru, heading up development and engagement for the programme supporting the transformation of health and care services in Wales through implementing new technology.

Previously Helen worked at the Life Sciences Hub Wales as the Head of Digital and AI, connecting NHS, social care and industry to develop, test and implement new technology. Helen has twenty years of experience in business development, political advocacy, commercial partnerships, stakeholder engagement, policy development and media relations.

Hugh Russell
Board Member

Hugh’s career to date has been working in different areas of housing and homelessness prevention. He holds an MSc in Housing from Cardiff University and has previously worked for Community Housing Cymru. He has spent some considerable time campaigning on behalf of homeless young people, working across a number of roles at Llamau, and is Chair of the Project Board of Tai Ffres, an innovative, youth focused housing provider.

Hugh now works at the Wales Co-Operative Centre, where he is a manager on the Communities Creating Homes programme, which seeks to support community groups to develop their own homes.

Away from the world of housing, Hugh enjoys cycling and is a passionate advocate for active travel. He’s also a big music fan, enjoys running and is trying to teach himself the piano.

Ceri Breeze
Board Member

Ceri is an experienced senior manager with a track record of achievement in senior roles in national government, health and other public services. He retired as a senior civil servant in 2017 and currently works as a freelance consultant whilst also holding voluntary roles as Vice Chair of Shelter Cymru and as a mentor to young people with The Prince’s Trust Cymru.

Ceri is passionate about preventing and ending homelessness, tackling health inequalities, and helping vulnerable people to live as independently as possible. In the past, he has assisted in the development and implementation of primary and secondary legislation, including leading the development of the Housing (Wales) Act 2014, which was Wales’ first ever Housing Act.

Away from work, Ceri enjoys keeping himself fit and active and loves a good book.

Moawia Bin-Sufyan
Board Member

Moawia has a wealth of senior experience in housing, investments, social care, criminal justice and education spanning nearly 20 years. Currently, he is an Investments Director and is also a Regional Co-ordinator (Wales) for Care after Combat.

Moawia also holds a number of non-executive director and public appointment roles including Senior Independent Panel Member for Welsh Government and Council member for the Community Health Council South Glamorgan.

In his spare time Moawia enjoys running, especially across our beautiful Welsh coasts, and has taken part in many half-marathons, 10k and 5k runs.