Senior team

Chief Executive
Jas Bains
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Jas joined Hafod in July 2017 from the Accord Group and brings substantial experience having worked in the Housing Association Sector in England for 15 years as Chief Executive overseeing the Group’s subsidiary companies across Birmingham, Coventry and Solihull.

He has a wide range of board experience having served on the boards of housing associations, Regional Development Agency, universities and the Joseph Rowntree Foundation.

Jas has successfully led national award winning organisation transformation programmes and has a keen interest in enterprise and innovation. In 2011 he was awarded the MBE for ‘Outstanding services to housing and community cohesion’.

Jas describes himself as a world class accumulator of knowledge and information but with little use to man or beast. He is also a massive Wolves fan.

Deputy Chief Executive
David Hayhoe
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David was appointed Deputy Chief Executive in December 2017 have previously held a number of posts since joining Hafod in 1996. David qualified as an accountant whilst working for British Coal Corporation where his career spanned twenty four years,  heading up financial services in the three coalfield areas in South Wales, North and South Yorkshire before being appointed Deputy Financial Controller of the Corporation based in Nottingham.

David spent most of his early years living in various exotic parts of the world and various (not so exotic) parts of the UK. David is married with two children and two dogs. He is a keen, self-taught artist ‘specialising’ in watercolours. He has been a long term supporter of Cardiff City.

Executive Director of Place, Policy and Stakeholders
Kath Palmer
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Kath Palmer has worked in the private, public and now third sector in Wales and took up her current role as Executive Director of Place, Policy and Stakeholder Engagement for Hafod Housing Association in April 2018.

Prior to joining Hafod she was a senior civil servant in the Welsh Government and was Deputy Director of Housing and Regeneration and most recently led a review for Welsh Ministers on strengthening Learning Disability services. Kath has also spent over 10 years in Local Government prior to working in the Welsh Development Agency and as programme director had a key role in leading the merger of the WDA into Welsh Government.

As well as delivering Hafod’s investment and growth agenda, she believes working in partnership will deliver greater results for the people of Wales particularly taking forward integrated services for housing, health and social care. She is currently a trustee of a leading children’s hospice in Wales, Ty Hafan and is passionate about strengthening services for vulnerable people to ensure a fairer and more equal society.

Executive Director – People and Change
Karen Rosser
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Karen has previously worked in the private sector with Compass and previously with Comet Group plc and Castleoak Group where she has led on HR as well as leading on various successful organisation change programmes.

An experienced coach leader Karen’s industry experience spans retail, construction, hospitality, catering and the social care sector. Having grown up in the Merthyr valleys Karen is keen to commit the next phase of her career to a sector where she can “make a difference”.

Director of Investment and Growth
Matthew Davies
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Matthew is Hafod’s Director of Investment & Growth with responsibility for Development and Asset Management. He has worked in the Housing Association sector since 1995 and originally commenced his employment with Hafod in 1996, taking up a position of Development Manager and latterly Head of Technical Services with Cymdeithas Tai Dewi Sant (now Coastal Housing) for almost 3 years before returning to Hafod in 2005.

Matthew is a Professional Member of the Royal Institution of Chartered Surveyors (RICS) and has provided Development Agent services to a number of Housing Associations in South Wales.

Outside work Matthew is a keen surfer, cyclist and an Ironman triathlete and coaches and competes in surf-lifesaving.

Director of Operations (Care)
Jonathon Harker
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Jonathan joined Hafod in 2017 and brings a wealth of knowledge from the wider industry and from other sectors.

Further information will be available shortly.

Director of Operations (Housing & Support)
Gwyn Phillips
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Gwyn joined the Association in 1998 having had substantial experience within Local Government. Gwyn brought to the Association a breadth of strategic and operational expertise and he is responsible for ensuring the Association achieves its business aspirations. Gwyn is a Fellow of the Chartered Institute of Housing.

Director of Governance & Company Secretary
Martyn Seaward
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Martyn is responsible for ensuring Hafod maintains the highest standards of Governance across all it does and for meeting all Hafod’s compliance obligations.

Martyn joined Hafod in 2008. He is a Chartered Accountant and a Chartered Members of the Institute for Housing. Prior to joining Hafod, Martyn spent 15 years at KPMG working across the audit and advisory businesses including Economic Development and Risk Management. Martyn is married with two children and enjoys coaching junior rugby.

Director of Research and Innovation
Jamie Smith
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Jamie has worked in research and analysis roles in the public sector since 2002, following completion of his PhD . Most recently he worked for the Welsh Government as Head of Public Services Research, where he worked primarily on evaluation of policies and programmes and in building capacity around the use of evidence across public services.

Outside of work, besides enjoying time with his wife and two children, Jamie enjoys renovating dilapidated houses and playing guitar in a Swansea rock band.

Director of Finance & IT
Gareth Yeoman-Evans
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Gareth joined Hafod in 2002 after graduating from university with a degree in Business & Finance. He qualified as an accountant in 2007 and is a Fellow of the Association of Chartered Certified Accountants.

After holding various roles within the Group’s finance department, Gareth was appointed as Director of Finance & IT in December 2017 and is responsible for providing strategic financial direction for the Group whilst ensuring the best use of technology to meet the needs of the business and its customers.