Our care homes take part in TV advert

We’re thrilled to have taken part in a TV advert to highlight the work of carers and the difference they make to people’s lives.

Created by the WeCare Wales campaign, the advert features the voice of Emma Pinnell, reading her poem “Just a Carer” that she wrote for and performed on Rhod Gilbert’s Work Experience programme.

To help bring Emma’s words to life, the advert includes a collection of home-footage taken from within care homes across Wales, including four of our own care homes.

The clips of colleagues and residents from Cwmbran House, St Isan, Ty Gwyn and Woodcroft show how carers are going above and beyond to ensure spirits are kept high and helping residents keep in touch with loved ones by using technology.

The advert premiered on Wednesday 6 May on ITV after Paul O’Grady’s For the Love of Dogs. It will also be shown on Channel 4’s On Demand services and on S4C.

The WeCare Wales campaign was launched a year ago to raise awareness and understanding of the social care sector. The advert’s aim is to help to attract more people like those featured, who have the right skills and values, to consider working in care.

Right now, the focus is on how the care sector is coping during the coronavirus outbreak and this advert highlights how important carers are in being the lifeline our community needs.

Your can view our latest job opportunities here.

To search the job vacancies in social care in Wales, visit WeCare.wales/jobs