Marketing and research

To support research and analysis

Hafod carries out a number of different research and analysis projects in order to develop and improve services and to help us understand trends within the housing, support and care sector.

We may use your personal data to carry out research but in most cases we will only require anonymous data. This may include contacting you by email, text, or post to take part in this work. We may where you have consented, contact you to seek further views and opinions. In some circumstances we process information based on our legitimate interests for these purposes.

For each research project you will be provided with an information sheet, which will explain in more detail the type of information that will be collected, details of any partnership working and how this information will be used and retained.

Our Research and Innovation department also operates under the guise of Side-by-Side Innovation. You may receive correspondence from Side-by-Side Innovation in relation to research and analysis projects, which is directly affiliated with Hafod.


We will only send you marketing by email or text message if you have consented to this. We may send marketing by post. You can opt-out from receiving marketing at any time by using the link in the communication or contacting us by post or telephone.